- 1.8 mil Paretos account for 40% of household incomes
- Pareto households earn twice more than average and are better educated
- Paretos are overall more content with life and less likely to migrate in the near future
- They are heavier users of streaming platforms than TV
- Online shopping channel incidence is #1 or #2 in all investigated categories
- 61% of Early Adopters are found in the Pareto population
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Description
The Pareto Report 2023 comes updated with evolution data 2023 vs. 2022 vs. 2021 for revealing trends, as well as compared to the Broad Commercial Target.
The Gold version of the Pareto report 2023 also includes a comprehensive Innovation Adoption chapter.
The Pareto Report brings actionable answers. Follow the people. Follow the money.
Their profiles
- #socio-demo
- #lifestyle
- #career & family
- #parenting
- #entertainment
- #nutrition
- #body & mind
Living in Romania
- #ideal Romania
- #living in Romania
- #quality of life
Their wallets
- #income sources
- #income value
- #large acquisitions
- #insurances
- #investments
Key categories
- #key categories on needstates map
- #shopping channels
- #gadgets
- #apps
- #source of info
- #horeca
Innovation Adoption
- #socio-demo
- #values
- #career & family
- #shopping
- #gadgets & apps
- #entertainment
- #body & mind
- #about Romania
- #banking
