Head of Marketing – BCR
The Pareto Report is marketing research news: profiling a target segment that is very attractive, but not granularly detailed in the market studies we frequently commission. The BCR marketing team was nothing short of enthusiastic about the professionalism of the team involved, the data reliability but especially the high actionability of the customer insights we were able to get through this study. The Pareto Report was rapidly embraced by the organisation, already “The Paretos” as a customer target group appears currently in our business conversation.
